JMH
info@mysite.com
123-456-7890
500 Terry Francine Street,
San Francisco, CA 94158
Jacquelyn Moore Hill
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AUDIBLE PLUS ALEXA
Company
Audible
Project Brief
HMW Increase Audible listening for Alexa device owners.
Category
Product Design, Research, Testing, Marketing, Campaign Development
BRIEF
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WHAT I DID
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DESIGN ARTIFACTS
01
PROBLEM
IN 2020 U.S. LOCAL GOVERNMENT WEBSITES:
-
Were outdated and difficult to use
-
Failed to provide important updates and community information
02
GOALS
DISCOVER:
Local government pain points
Local government successes
03
DELIVERED
A microsite that can be added to any state website to provide reliable updates on local government issues, candidates, and events.
FINAL SCREENS
Key Features
234 Kingsway Road
02
Zipcode Community Board Lookup
Candidate Record
03
Smith Park Botanical Gardens
Silverstone Community Center
01
Widget: Add to State websites to access local government info.
Example: Mississippi.gov site
NYLN Inc. HQ
04
Mobile App
RESEARCH
75 Surveys
11 Interviews
Age 18-60
78% Female - 22% Male
U.S. Regions
36% Rural
33% Suburban
28% Urban
3% Unsure
Ethnicity
36.6% White
34% Asian Pacific Islander
19.4% African American
9.8% Hispanic - Latino
KEY FINDINGS
100%
Believe Voting Is Important
95%
Don't Feel Informed On Local Issues
75%
Don't Trust Local News Sources
"The death of local newspapers in the 2000s, funded by non-partisan advertisers, left a hole in the market for unbiased local news."
David Greenberg,
Professor of Journalism & History
Rutgers University
Analysis
How does mistrust in media resources impact local government engagement?
Community members:
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Don't feel informed about their community
-
Don't engage with local candidates or issues
-
Miss out on important events and dates
-
Become politically polarized
-
Don't hold public officials accountable.
What makes the Oregon Voters' pamphlet unique?
INDUSTRIES WE SERVE
1
Reliable
Delivered by county to all residents prior to every local and national election.
2
Resourceful
Inclusive of important election dates and ballot drop-off locations.
3
Informative
Descriptions of Measures up for vote with pros and cons.
4
Bi-Partisan
Unbiased information for ALL local and national, political candidates.
5
Succesful
Despite being vote-by-mail only for almost 25 years, Oregon has consistently had one of the highest voter turn outs in the United States.
*During 2020 national elections, Oregon had the 6th highest voter turn out of 50 states.
DISCOVERY TO DESIGN
How the Oregon State Pamphlet Birthed A Microsite
CONCEPT 1
PROTOTYPE
-
Taking inspiration from the Oregon Voters' Pamphlet, simply input a zipcode to learn about pros and cons for local measures, candidates, and community board issues.
-
Easy installation of calendar alerts for local community events.
-
For public awareness, generate and share memes and infographics regarding local government events, services, and elections.
LEARN
Feel informed when you cast your ballot. Learn about local council agendas, elections, and candidates.
VOTE
Never miss election dates or local government events, with personalized reminders and push notifications.
PROMOTE
Design shareable memes and content to promote local government events.
Prototype Testing Feedback
TEST
FEEDBACK
Vote - Success
Alerts regarding local events, elections, and meetings
Learn - Success
Unbiased Candidate Info. Measures with Pros +Cons
Promote - Fail
Shareable local government infographics
CONCEPT 2
PROTOTYPE
Personalized reminders to insure participation in your local government.
Candidate Statistics
and Voting History
Screen Meetings Virtually
Access Community Data
DELIVERED
-
Hi + Lo Fidelity Wireframes
-
Prototype Testing
-
Journey Maps
-
Accessibility Audit.
PROTOTYPE
WALKTHROUGH
Communication
Alerts for voting, local events, and street closures, and outages.
Information
Virtually screen community board meetings, committees, and talks.
Voting Information
Unbiased candidate info.
Pros and cons for Measures up for vote.
Local candidate voting history.
Community Stats
Important statistics regarding revenue, real estate, income, our rising health outbreaks in the community.
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