JMH
info@mysite.com
123-456-7890
500 Terry Francine Street,
San Francisco, CA 94158
Jacquelyn Moore Hill
Acquisition of new members from the Amazon Shopping Funnel
Expansive
2023
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EXPANSIVE
Summary
Expansive is a tech startup requesting discovery research and product development for a digital tool to support families with neurodiverse children.
Neurodiverse children often struggle with organization, flexibility, transitioning from one activity to another, future forecasting, time blindness, and many child specific issues. The owners of Expansive are parents of a young child on the spectrum. As product designers, they believe a digital device can probably ameliorate some of the daily issues that arise while raising a child on the spectrum in a family with diverse needs.
My Role - 4 Sprints
PRODUCT DESIGN: UX Writing | Hi-Fi Wireframes | Prototypes | Prototype Testing
RESEARCH: Research Plan | Competitive Analysis | Survey Questions | Survey Summaries | User Personas | Journey Maps | Qualitative User Interviews | Data Analysis
PARENT FEELINGS
“I was so emotionally depleted I just cried for an hour and then passed out.”
NEURODIVERSE SINGLE PARENT +
(2) KIDS WITH ADHD
“Pre-Covid we needed 9 alarms on our Alexa speaker just to get out the door in the morning.”
“There's always something to do, file this thing, get to his next evaluation, plus manage 4-5 specialists. There's a whole category of medical, support service providers, plus school.”
Problem
Initial Research
Physically and emotionally drained parents of neurodiverse children need easily accessible tools to navigate daily stresses so they can better communicate with their children and improve their emotional wellbeing.
01
Parent Needs
-
I want to be able to connect with other parents so that we can share solutions for common problems.
-
I want a better way to communicate my child's therapist so I can take a more active role in their treatment plan.
02
Competitors
1. Review the competitive landscape of prosucts supporting neuro-diverse kids and parents, discover the following:
-
Target audience needs and pain points.
-
Viability of schedule and reward features.
-
Products that streamline the way families work together with their child to reach common goals.
2. Pinpoint opportunities and gaps in the market.
3. Determine needs vs. wants
03
MVP
A mobile app that solves for key parent pain points, plus takes advantage of opportunities and gaps in the market.
The diversity of life found on Earth, is a key indicator of a healthy ecosystem.
Step 1
Biodoversity
Human appearance and lifestyles are diverse and unique, the full range of human differences are normal and healthy.
Step 2
Human Diversity
Because humanity is diverse, neurological diversity, variations in the brain, are normal and may coincide with gifts and challenges.
Step 3
Neurodiversity
Developmental
differences are an evolutionary norm not disorders to be cured. They have always been part of the human condition and are an indicator of the adaptability of humanity in all of Earths biomes.
Step 4.
Neurodivergent
Movement
Neurodivergent Movement
In 4 Steps
Remaining calm
Medication Management
Career Neglect
Understanding
No Self-care
Declining Health
Overwhelming paperwork
Neurodiversity + Disability
Parent Isolation
Picky Eaters
Digital Device Removal Conflict
Expensive PCIT Therapy
Managing her ADHD + Perimenopause
PCIT Therapy
Transitions a Nightmare.
Insurance Overwhelming
Bedtime Routine Awful
Executive Function
Self Judgement
Family Judgement
Community Judgement
Judgement
Parent Concerns:
Competitors
01
Mamazen
Parent
Child
Tracking
02
Woebot
Parent
Child
Tracking
03
Primer
Parent
Child
Tracking
04
Daycape
Parent
Child
Tracking
05
Stop, Breathe & Think Kids
Parent
Child
Tracking
06
Lightbolt
Parent
Child
Tracking
1. Autism Spectrum Disorder
2. ADHD
3. Dyslexia
4. Dysgraphia
5. Dyscalculia
6. Hyperplexia
7. Meares-Irlen Syndrome
8. OCD
9. Synesthesia
10. Tourettes
PLUS...
Child + Parent
Analysis
Feature Prioritization:
Goals
Needs
Wants
NEURODIVERSE CHILDREN
-
Are a mix of behavioral challenges and intellectual and physical gifts.
-
Don't feel their parents hear them.
PARENTS
-
Focus on fixing negative problems instead of looking for their children's gifts.
-
If parents are emotionally dysregulated they can't support their children's "big feelings".
-
50% chance of diagnosed or undiagnosed neurodiversity.
Who was interviewed?
7 Parents with 1-3 neurodiverse children
(4) Women
(3) Men
6 Subject Matter Experts
SMEs
Behavior Analyst
Behavioral Psych Teacher
Occupational Therapist
Behavioral Psych Counselor
Neurodiversity Journalist
Location
NYC
Chicago, IL
North Carolina
San Diego, CA
Building Lasting Relationships
Parent Needs
Qualified & Certified
Key Findings:
100%
Admitted either one spouse or an adult family member is also neurodiverse
100%
Children find transitions and schedule changes very difficult
90%
Mornings are the most difficult time of the day
Concept 2: Expansive
Pain Point:
Emotional dysregulation
Digital emotional check-ins based in CBT Cognitive Behavioral Techniques and parent training modules.
Challenge 1:
Feature Two
Feature Three
Feature Four
Parent Partner Challenges:
-
Relaxation Tools
-
CBT Therapy
Common Problem
“Parents with neurodiverse children have difficulty creating structure at home.”
Creating Structure
“I explain it to parents; if I don't plan my day, I'm going to be a mess too.”
Therapist Needs
"I wish everything was all in one place for communicating with parents. I don't want to give parents my personal numbers and things like that. So it's tricky”
SMEs
SUBJECT MATTER EXPERTS
Planning, preparation, repetition & patience are the cornerstones to successfully navigating neurodiversity & parenting.
Parents struggle with:
-
Staying calm
-
Feeling Isolated
-
Their own neurodiversity
-
Prioritizing their health and happiness
-
Implementing structure at home
-
Quitting treatment after 1 bad experience
Concept 1: Mayday
Pain Point:
Parent isolation
Partner parents with kids of similar neurodiversities as accountability partners for emotional and physical wellness. Parents will support/challenge and help each other plan consistent activities of personal renewal.
Challenge 1:
Feature Two
Feature Three
Feature Four
Sample Challenges:
-
Schedule 1 hour of guilt-free alone time 4 hours a week.
MID-FIDELITY PROTOYPE - MAYDAY
ADDRESSES:
Parents need to decrease isolation and improve meaningful connections.
PRIMARY FUNCTION:
Pairing parents of neurodiverse kids with similar goals, prioritizing their emotional and physical wellness. Parents will support/challenge each other to achieve consistent activities of personal renewal. (Ideally the parents you are matched with will have children around the same age range so they understand the traps you may fall into that could prevent you from achieving your goal).
Recharge “OBJECTIVES” Examples:
-
1 hour of guilt-free alone time 5xs per week
-
Plan a road-trip without your kids once a month.
Loading Screen
Mood Scan
Confirmation
Peer Data
Data Tracking
MID-FIDELITY PROTOYPE - EXPANSIVE
Home Screen
On Boarding
Emotion Tracking
Recharge
Recharge Module
PARENT NEEDS
-
I want to be able to connect with other parents so that we can share solutions for common problems.
-
I want a better way to communicate my child's therapist so I can take a more active role in their treatment plan.
DELIVERED
RESEARCH
-
Competitive Audit
-
User and SME Research
-
Findings
DESIGN
-
Prototype
-
Prototype Testing
-
MVP
